Of course I thought the designs were cute but I never bothered to research about the artist behind the brand. I got an invite to the media launch of Tokidoki last Friday and I took the liberty of inviting my friends who were into the colorful brand as well. My sister Maxx is a huge fan of Tokidoki. We were surprised to find out that the creator was actually an Italian man! Cray cray!
Let me share some photos from the launch before I tell you anything more about Mr. Legno.
We were also with our beshies Nyko and Lauren!
Look at this huge display! That’s SANDy of the Cactus Friends collection!
SANDy and her friends zip themselves into cactus suits because they think the world is a cold and scary place, and they need some armor to face it.
There was a booth to display Tokidoki collectibles and to showcase its crazy partnerships with premium brands including living legend Karl Lagerfeld
“I am very flattered that I became a tokidoki. I always loved them and I am very happy to be one of them” – Karl Lagerfeld
Here is Simone Legno being interviewed by host Sanya Smith. He was so delightful and we all swooned over his Italian accent!
Legno visited Japan when he was 19 and fell in love with the place. He started a personal website where he put up his Japanese-inspired art and called it “tokidoki” which translates to “sometimes.”
“Everyone waits for moments that change one’s destiny by chance or by meeting a new person. Tokidoki is the hope, the hidden energy that everyone has inside, giving us the strength to face a new day and dream about something positive [and] that something magical will happen to us.” – Simone Legno
When the audience was prompted to ask questions I asked him how his own dreams came true and how his criminally cute characters landed on LeSportsac bags. Surprisingly, he said he just put a few things in a box and sent it to the company, expecting the box never to be opened but it was and he was contacted by the enterprise. That’s so much cooler than today’s usual case of needing to know somebody in order to get anywhere.
Simone Legno poses with SM Shopping Center Management Corporation vice president Steven Tan
Cecile Van Straten of Chuvaness.com got Legno to draw on her bag. Cute Karl!
And here I am with my namesake! Haha. Sort of. His Simone is pronounced sim-oh-ney while mine is simply sim-own :p
Thank you so much, Tokidoki, for the invitation! I really enjoyed!!:) If you weren’t able to catch his live art session yesterday, you can still take a photo with Adios the mascot every Saturday and Sunday of May and June, at 2pm and 5pm at The Block Atrium, SM City North EDSA. Then have your photos taken with larger-than-life Tokidoki Displays and see the rarest and most collectible Tokidoki products at the Collector’s Hall from April 25 to May 30!